Workshop 11 — Digital Initiatives: Ask The Expert 9:00 a.m. – 12:00 p.m.
Roy Tennant, California Digital Library
This informal and interactive workshop provides attendees with access to a
digital expert who has been designing, developing, and troubleshooting
digital libraries for many years. Possible topics for discussion include strategies
for putting more stuff online, providing better and easier access to both
your print and online collections, and effective tools and technologies. Bring
your questions and challenges to this workshop where you create the
agenda.
Workshop 12 — Integrating RSS into Your Web Site 9:00 a.m. – 12:00 p.m.
Michael Sauers, Internet Trainer, BCR
RSS feeds are an excellent way to receive information from the Internet today.
What many people don't know is that you can receive that information and
easily repurpose and republish it on your Web site with little technical knowhow.
Imagine automatically posting up-to-date local or industry headlines
on your library’s home page. This is what you can do in just a few simple
steps. Our expert Internet trainer shows you how to do just this.
Workshop 13 — Service Strategy: How to Get the
Right “Mix” of Services 9:00 a.m. – 12:00 p.m.
Rebecca Jones, Partner, Dysart & Jones Associates
Libraries and information centers have a long tradition of adding new services
or enhancing existing services and programs in response to client needs
and wants. This tradition results in a portfolio of services and products that
grows with more “addition” than “subtraction.” But as resources continue
to tighten, libraries need to make tough decisions that better balance the
adding with subtracting. In the nonprofit and business environments, this is
called service portfolio management. This workshop outlines what libraries
can learn from other sectors by using a systematic method to make those
tough decisions and effectively manage their service portfolios. The focus
is on developing a service strategy and portfolio that best serves clients,
today and tomorrow, without draining financial or human resources and is
driven by the library’s mandate and goals.
Workshop 14 — Buying Digital Content: Negotiating Licenses for E-Content 9:00 a.m. – 12:00 p.m. K. Matthew Dames, Managing Partner, Seso Group LLC, & Executive Editor, CopyCense
Join our expert for a primer on negotiating licenses for electronic & database
information. License agreements have become as common as the electronic
information being protected. If you use Lexis, Factiva or JSTOR, you
have consented to a content license agreement. This workshop helps you
understand license agreements: the terms they contain; their relation to
copyright law; and their impact on customers, institutions, and users. Most
importantly, the workshop explains negotiating strategies that help buyers
gain maximum value for their fees and preserve critical rights.
Frank Cervone, Assistant University Librarian for Information Technology,
Northwestern University Jeff Wisniewski, Web Services Librarian, University of Pittsburgh
Federated searching is the next major service libraries will offer on the Web.
At this workshop, using a case study approach, you'll learn how federated
searching provides a single, unified interface to multiple products that results
in better use of resources by your patrons. In addition to looking at what
providers are available today, you'll explore what’s involved in implementing
a federated search service and how it impacts the library overall. Finally, this
workshop will demystify how new technologies and standards, such as
OpenURL, OAI-PMH, SRU/SRW, and DOI, relate to these new services.
Jill Hurst-Wahl, Hurst Associates, Ltd. K. Matthew Dames, Managing Partner, Seso Group LLC, &
Executive Editor, CopyCense
Digitization is much more than converting a physical or analog object into
its digital equivalent: It is about efficiently repurposing crucial information
resources to improve an organization’s retention and use of information. Yet
most digitization projects are doomed from the start because the focus is
on the conversion process instead of other, critical pre-scanning issues such
as selection criteria, preservation of original documents, metadata creation,
software and hardware concerns; integration into existing systems; and legal
issues. This workshop introduces the critical issues every organization must
consider when approaching a digitization project, including the copyright
issues inherent in any digitization project, and how copyright can govern
whether or not a digitization project is even viable. It provides an update on
the status of the world’s most famous digitization project: Google’s proposed
digitization of the holdings of five of the world’s leading research
libraries. Participants will leave with a conceptual understanding of the life
cycle of a digitization project, allowing them both to investigate their own
projects more critically, and move from working on a single project to creating
an ongoing digitization program.
Workshop 17 — Mining Blogs & RSS for Research 1:30 p.m. – 4:30 p.m.
Sabrina Pacifici, Law Librarian, Editor/Publisher of LLRX.COM
This workshop focuses on leveraging the best of free and low-fee Web sites
as well as Web-related services to support research services. It includes
“best of the Web” for CI (competitive intelligence), legislation, news, public
services, government documents and information—sites you need to know
about and incorporate in your daily work routine.
Workshop 18 — Personal Online Information Management
Techniques & Resources 1:30 p.m. – 4:30 p.m.
Ran Hock, Online Strategies & Author, The Extreme Searcher’s Guide to
Web Search Engines & Yahoo! to the Max
Between the daily deluge of e-mail, the wealth of Internet resources, and the
ringing telephone, even well-organized professionals usually have an information
overload problem. This workshop identifies and helps you break
some bad information habits while learning some new good ones. It discusses
software resources and Internet techniques that will enable you to
easily filter out information you don't need, identify and organize the things
you do need to know, locate them again when you need them, and in general
do your job more efficiently, effectively, and with less stress.
Workshop 19 — Observing & Analyzing Library Web Site User Behaviors 1:30 p.m. – 4:30 p.m.
Karen A. Coombs, Head, Web Services, University of Houston Libraries
In order for libraries to provide more effective and efficient Web services, they
need to know how, where, when, and who is using their Web site and Web
resources. This workshop provides tools and techniques regarding how you
can observe the behavior of your online users in order improve your library’s
online information, resources, and services. Explore Web server log files, proxy
server log files, usability test data, statistics from the interlibrary loan system,
and user breadcrumb trails as windows into user behavior. Examine the
strengths and weaknesses of various techniques for observing library users from Web server log analysis to usability testing and user profiles. Discuss
ways in which information captured can help create a picture of how the
library’s Web-based resources are being used, including what services and
resources are being used, the location of the use, and the path taken to discover
services and resources. Leave with a clear understanding of the types
of user data that can be gathered and how this data can be used to make
informed decisions concerning your library Web site as well as other services.
Ralph LeVan, Consulting Research Scientist, OCLC Ray Denenberg, Library of Congress
While major search engines are content to pursue brute force indexing of
ever larger snapshots of the unexamined Web, libraries and kindred agencies
appreciate the value of federated searching of worthy targets, wellindexed.
But efficiently searching multiple repositories running on disparate
applications has often meant a significant investment by all parties in Z39.50
software to assure interoperability and expensive infrastructure to yield high
performance. No longer. Meet the powerful, light, and nimble, next-generation
search and retrieval protocols: SRU (Search and Retrieve URL Service),
SRW (Search and Retrieve Web Service), MXG (NISO Metasearch
XML Gateway Protocol), and Open Search. This workshop provides an introduction
to these next-generation protocols as well as ZeeRex and Zing.
Workshop 21 — Mobile Searching & Computing for Libraries 1:30 p.m. – 4:30 p.m.
Gary Price, Director, Online Resources, Ask Jeeves & Publisher, ResourceShelf.com
This workshop looks at the fast-changing world of content in our mobile and
digital world of smart phones, PDAs, etc. It is filled with tips and ideas for
libraries and information services as they think about designing and delivering
services for clients and the challenges in using mobile technology. It
highlights current experiences by different types of libraries and looks at
future possibilities for providing services in this manner. Our speaker and
technology pioneer covers both the technology basics and content possibilities
for using mobile technologies.
